Top 10 Business Models of the Digital Economy

The API-Economy is a big topic. We want our customers to not only survive, but
prosper. The business model is interesting because emerging economy eects. If Challenger Banks and
Fintechs, well-established universal banks or even medium-sized and larger banks can ride their own
Sphere with new possibilities.

API Economy is a continuation of the app economy. We have processes that can be digitized.
For example, to be faster in internal processes. Also external partners can work on it and it
create new customer experiences. The amount of API as a product creates new business models and
Opportunities. They strengthen the customer-bank relationship that I can not do through an app. The ecosystem, this one
digital environment, includes banks, partners and customers. Even regulations have an influence – current example
PSD2. Whether it’s risk or opportunity depends on what you make of it.

OPPORTUNITIES:
Resources, new partnerships, innovation and dedication play a major role.

Time2market:
Innovation: turn partners and developers into innovators for me, combining services and greater
Open up Publilkum.

Competition:
Banks can segment and defer more. The sales can thereby demarcation
be increased.

Excursus:
When the disruptors come on the market. Not the Challenger Banks pick up the customers but
If you integrate the fintechs and only work with the given customer data. Fire-
Perception does not necessarily have an advantage.

Agility, getting faster is the order of the day, which is relevant for all banks. Not just the technological
Progress, but also the regulatory and API economy play in the development. Which partners
Do I need to position myself well and enter new markets? Which contracts do I conclude with them
from? Such questions should be asked to work strategically.
Is the API Economy the new miracle cure?
Hardly likely. But it is still a big opportunity. It’s not about which API my product promotes.
We have to open the horizon. The 10 business models in terms of technology management institute of St. Gallen University of Applied Sciences working with API: What do I produce and who for?

10. Ingredient Branding
Like Intell-Inside. Possible business model via partner

9. Digitisation
Man has to work to simplify and digitize processes

8. White Labeling
If we make our processes available through API, we can better match them to our white papers.
Distribute label partners. Classic, but new supported.

7. Layer Player
The positioning as integrator of integrators. I’m going to hub and am about this Dimenstion
/ (Trac) strong. I can use my strength to integrate more. This is particularly exciting for First-
Movers.

6. No Frills
Basic offer is included. APIs provide the opportunity to re-modularize services and services
offer. So we are inexible in recombination – for example reshaping of our own products or even over
Partner.

5. Partner
The focus is no longer with me, but with the partners who sell my products. With API can also
Banks profit from it.

4. From push-to-pull
The strategy is decentralized. I master the network of partners and I can be exible on
Customer needs and emerging trends and changes respond with customer focus
(Personalization and Analytics).

3. Add-ons:
Similar to No Frils. The core product is competitive. The costs of the control are
for example, extremely transparent. The add-ons are additional services that the customer purchases
can.

2. Orchestrator:
This is a skill that keeps coming up. The orchestration of relationships in
an open banking environment with third parties, developers, partners is the core competence. The banking environment already exists
Providers who combine several services on their portal. My ability as a bank is that I have the
Orchestrating services for my client. Banks have to be agile for that.

1. Open Business Model:
It’s about farming and promoting your own API landscape
To motivate, use and develop partners of any kind. This is one
Combination of the preceding business models. It is starting to find that an open banking strategy

There are also business models that are not interesting for API-economy like Flat Rates or Barter.
«A business model without strategy is just another model without engine»
Basically, there is not that much positioning. The fire must be plowed. There are four here
Basic strategy. If I am an image and a cost leader, then the question arises as to how the market is composed and
How big the gap is from your own company to this positioning?
As a bank, I come to such a reflection on a roadmap. Business models can select banks
to implement on the frame. The strategy comes into being and products can emerge.